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Why is Apple hyping augmented reality?

Augmented reality has a powerful ally, and apparently ardent supporter, in Apple CEO Tim Cook. The leader of the most valuable publicly traded company in the world reiterated his optimistic outlook for the future of augmented reality (AR) and highlighted the technology’s capability to layer improvements in the physical world.“I’m excited about augmented reality because unlike virtual reality, which closes the world out, AR allows individuals to be present in the world but allows an improvement on what’s happening presently,” he told The Independent in a recent interview. “Most people don’t want to lock themselves out from the world for a long period of time and today you can’t do that because you get sick from it. With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance.”To read this article in full or to leave a comment, please click here
http://www.cio.com/article/3170821/virtual-reality/why-is-apple-hyping-augmented-reality.html#tk.rss_consumerelectronicsMicrosoft Office 2010

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Why is Apple hyping augmented reality?

Augmented reality has a powerful ally, and apparently ardent supporter, in Apple CEO Tim Cook. The leader of the most valuable publicly traded company in the world reiterated his optimistic outlook for the future of augmented reality (AR) and highlighted the technology’s capability to layer improvements in the physical world.“I’m excited about augmented reality because unlike virtual reality, which closes the world out, AR allows individuals to be present in the world but allows an improvement on what’s happening presently,” he told The Independent in a recent interview. “Most people don’t want to lock themselves out from the world for a long period of time and today you can’t do that because you get sick from it. With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance.”To read this article in full or to leave a comment, please click here
http://www.cio.com/article/3170821/virtual-reality/why-is-apple-hyping-augmented-reality.html#tk.rss_consumerelectronicsMicrosoft Office 2010

Polycom Cx5000 Unified Conference Station For Microsoft Lync (Amazon) Amazon Logo

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Microsoft Surface (32gb) (Amazon) Amazon Logo

$539.95



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+ 11 others available from Amazon
Microsoft Office Home & Business 2010 - 2pc/1user (one Desktop And One Portable) (disc Version) (Amazon) Amazon Logo

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Microsoft Office Home & Student 2010 - 3pc/1user (disc Version) (Amazon) Amazon Logo

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Microsoft Office Home & Business 2010 Product Key Card- 1pc/1user [download] (Amazon) Amazon Logo

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Microsoft Office Home & Student 2010 - 3pc/1user [download] (Amazon) Amazon Logo

$124.99

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Microsoft Office Home & Student 2010 Product Key Card- 1pc/1user [download] (Amazon) Amazon Logo

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New Perspectives On Microsoft Office 2010, First Course (Amazon) Amazon Logo

$87.20



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Go! With Microsoft Office 2010, Vol. 1, And Student Videos (Amazon) Amazon Logo

$128.49



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Microsoft Office Home & Student 2010 - 3pc/1user [download] (Amazon) Amazon Logo

$124.99

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Microsoft Office Home & Student 2010 Product Key Card- 1pc/1user [download] (Amazon) Amazon Logo

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$87.20



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Microsoft Natural Ergonomic Desktop 7000 (Amazon) Amazon Logo

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