Apple is developing its own power management chips, according to a report from German private bank Bankhaus Lampe. The release of the report Tuesday led to a sharp drop in the shares of Dialog Semiconductor, the current supplier of these chips to the iPhone maker.
“The teams of both companies collaborate very closely and thus, Dialog cannot be replaced by a third-party supplier. However, Apple itself could replace Dialog,” wrote analyst Karsten Iltgen.
As evidence, the report cited 16 different job openings on Apple’s website for analog/power management engineers for the design center in Munich alone.
A key part of our phased approach is to listen closely to all available feedback and make the appropriate product updates during the rollout. This allows us to provide high-quality experiences for the broadest set of users, while also continually increasing the quality and security of Windows 10. Just today we released a cumulative update based on insider and early adopter feedback that includes fixes for such issues as driver compatibility for connecting to specific printers. Please continue to give us feedback about your experience via the Feedback Hub app.
For the optimal experience, we recommend you wait until Windows 10 is automatically offered to you on your device. But If you don’t want to wait, you can manually get the update now by following the steps below via the Software Download Site. This option is recommended for advanced users on devices running a licensed version of Windows 10.
There are two ways to get the Windows 10 Creators Update
1. Automatically get the update via the phased rollout
As we announced previously, when your device becomes eligible for the Creators Update rollout, you’ll be prompted to make some important choices on your privacy settings before the Creators Update can install.
Based on customer feedback you will have expanded options for when you complete the installation. You will have the ability to specify a time that is convenient for you, snooze pending updates for a few days, and expand the “active hours” time window during which you don’t want to be disturbed by an update.
2. Manually update via the Software Download Site
As an advanced user, you have two manual installation options. The recommended method is to utilize the Update Assistant. To do so, click the Update Now button on the Software Download Site. Alternatively, you can download and run the Media Creation Tool which will help you perform a clean installation, or reinstall Windows 10. During a manual update, the privacy settings experience will be shown to you as part of your first-run experience on the Creators Update.
The Creators Update for Windows Phone will follow the same phased approach, with rollout scheduled to begin in late April. Note that update availability may vary by manufacturer, model, country or region, mobile operator or service provider, specific installed software, hardware limitations and other factors such as feedback from customers.
We believe that everyone is a creator at heart and that creativity is an essential human trait. And, no matter who you are, Windows 10 is built to empower the creator in all of us. To show you some of the great new features coming in the Creators Update, we’ve got a special episode of This Week on Windows just for you. New innovations in the Windows 10 Creators Update include 3D in Windows 10, built-in game broadcasting, new tab management features and more in Microsoft Edge, and enhanced security features such as a new Microsoft privacy dashboard.
Here’s a more detailed list of what’s new in the Windows 10 Creators Update
3D in Windows 10
Now with the Creators Update, you have a new app called Paint 3D and access to an online creative community at Remix3D.com.
3D in Windows 10 comes to life in the Creators Update to allow anyone to experience, create, and share in a new dimension. With 3D, we can communicate ideas and express ourselves better, and learn faster, because it’s much more representative of the world we live in.
Now with the Creators Update, you have a new app called Paint 3D and access to an online creative community at Remix3D.com. The all-new Paint 3D allows you to create or modify 3D objects, easily change color or texture, or turn 2D images into 3D works of art. To launch Paint 3D, click here.
With Remix3D.com, you can share, discover, and be inspired by millions of 3D objects. Remix3D.com lets you connect with other creators, find new ideas, and get instant access to a library of 3D objects to customize, remix, and share with the creative community.
New features for Windows 10 PC gamers: gamers can share their passion by connecting, streaming and playing together
Beam game broadcasting
With the Creators Update, built-in game streaming with Beam is the easiest and most interactive way to stream your gameplay on Windows 10. Pressing Windows key + G while playing your game will bring up the Game bar, where you’ll find we’ve added a broadcast icon to launch Beam – no extra software required.
Built-in game broadcasting on Windows 10. Now you can effortlessly stream your gameplay using the Game Bar—just hit Windows key + G, click Broadcast, and start streaming on Beam—all without the need for additional log-ins.
This offers everyone the opportunity to showcase their creativity as a game broadcaster. And with Beam’s low-latency technology, viewers experience less than a second of delay, enabling broadcasters to engage and interact with their viewers in near real-time. This low-latency technology enables Beam broadcasters to incorporate interactive features, such as animation and sound triggers, right into their streams.
New gaming section in System Settings
Inside the main Windows System Settings, a new section has been added: Gaming, identified with the Xbox logo. This new section unifies your Windows 10 gaming settings in one place. In the Creators Update, there are four settings options: Game bar, GameDVR, broadcasting, and Game Mode. Game Mode may be easily turned on and off for specific games using the Game bar (Windows key + G).
With Game Mode, it’s our goal to provide a better and more consistent gaming experience on Windows 10, by dedicating more system resources to your game. Game Mode also works for both Win32 and UWP games. To enable Game Mode while playing a game, pull up the Game bar (Windows key + G) and click on the Settings button to opt the running game into using Game Mode. The Creators Update is just the first milestone in our commitment to Game Mode and Windows 10 performance improvements for PC gaming.
More games supported by Game bar
In the Windows 10 Creators Update, we’ve continued to expand support for Windows Game bar in full-screen mode to more than 80 of the most popular PC games. You can also now manage this feature in the new Gaming section of Windows Settings. Look for “Game bar,” and make sure the “Show Game bar when I play full-screen games Microsoft has verified” setting is checked. A regularly updated list of supported titles is available here.
Microsoft Edge gets even better with a whole new suite of tab management features, new extensions, and a new bookstore and reading experience
Microsoft Edge is the faster, more secure browser built for Windows 10, and with the Creators Update, Microsoft Edge is faster than Google Chrome and Mozilla Firefox and offers longer battery life. When unplugged and on-the-go, you can stream video and browse longer. Microsoft Edge streams video up to 3 hours longer than Google Chrome and up to 5 hours longer than Mozilla Firefox, letting you binge watch your favorite show longer without needing a charge. You can also browse nearly a full hour longer with Microsoft Edge when compared to Google Chrome, and nearly two hours longer when compared to Mozilla Firefox.**
Tab preview bar: It’s easy to lose track of what’s in your tabs, especially when you have many tabs from the same site, with similar titles and icons.
Tab preview bar: It’s easy to lose track of what’s in your tabs, especially when you have many tabs from the same site, with similar titles and icons. Tab preview bar allows you to easily glance at a visual preview of every tab you have open without leaving your page. You can scroll through the list with touch, mouse wheel, or a touchpad.
Set tabs aside: We’ve added two new buttons next to your tabs in Microsoft Edge to help you quickly manage all your tabs without losing your flow.
Set tabs aside: We’ve added two new buttons next to your tabs in Microsoft Edge to help you quickly manage all your tabs without losing your flow. Set these tabs aside feature allows you to sweep away your open tabs, giving you the ability to restore them later. And with Tabs you’ve set aside, you can preview thumbnails of web pages you set aside, and restore an individual or a collection of web pages to pick up where you left off.
Import favorites from another browser when you switch to Microsoft Edge: You can import your favorites, browsing history, and other data from another browser you have installed, in one simple step. Use the Import from another browser feature under Settings to select the browsers you want to move your data from.***
Jump List for Microsoft Edge: You can now launch a new window or new InPrivate window for Microsoft Edge straight from its Taskbar icon.
Jump List for Microsoft Edge: You can now launch a new window or new InPrivate window for Microsoft Edge straight from its Taskbar icon. Simply right-click or swipe up on the Microsoft Edge icon in the Taskbar, and pick the task you want!
The Creators Update will also bring more extensions to Microsoft Edge.
Tap the pen or highlighter in Web Note, and you’ll now see the full set of Windows Ink colors.
What’s new in the Windows Store with the Creators Update
We’ve added a new digital category in the Windows Store called books (US only) joining games, apps, movies/TV, and music. With books in the Windows Store, you can discover and read e-books from your favorite authors across genres you love – from sci-fi to thrillers, to children’s books, and everything in between.
With books in the Windows Store, you can discover and read e-books from your favorite authors across genres you love – from sci-fi to thrillers, to children’s books, and everything in between.
In the Windows Store, readers will find favorite titles, including New York Times Bestsellers, amongst hundreds of thousands of others. We have partnered with the top publishers and partners, Penguin Random House, Simon & Schuster, HarperCollins Publishers, Hachette Book Group, Houghton Mifflin Harcourt, as well as Ingram Content Group, to bring an extensive catalog of great books to the Windows Store. It will feature content such as Game of Thrones by George R.R. Martin, American Gods by Neil Gaiman, Cross the Line by James Patterson, End of the Watch by Stephen King, and Tools of Titans by Tim Ferriss.
Once you’ve purchased a book from the Windows Store, you can start reading immediately with Microsoft Edge, which supports offline reading without an internet connection.
Once you’ve purchased a book from the Windows Store, you can start reading immediately with Microsoft Edge, which supports offline reading without an internet connection. What’s more, in Microsoft Edge you can easily personalize your reading experience with custom font sizes, layouts, and themes. Cortana* integration pulls information from the web right into your reading experience. Microsoft Edge has integrated Learning Tools accessibility features like Read Aloud and text spacing to make it easier for everyone to read, including people with learning differences like dyslexia and English Language Learners. Books is available across Windows 10 devices, from laptops to 2-in-1s, desktops, and mobile.
Dolby Atmos app for Windows 10 now available in the Windows Store
Additionally, for the first time, once you’re running the Creators Update, you will be able to experience the Dolby Atmos audio experience via the Dolby Access app, available today in the Windows Store. With the app, you will be able to experience immersive audio from a Windows 10 PC running the Creators Update via headphones or an HDMI connection to a Dolby Atmos-enabled sound bar or home theater system. Check out the app today!
A digital assistant that works across devices can now do even more to help you stay on top of everything. Here’s what’s new for Cortana* in the Creators Update.
At work and in life, Cortana is your personal digital assistant, there for you wherever you need her, helping make sure nothing slips through the cracks. With Cortana, it is easier to stay on top of your schedule, your commitments, and all the important things you need to remember to keep your day running smoothly.
Cortana loves music: You can now use Cortana to control music playback on more of your favorite music apps (EN-US only). And Groove now supports the ability to play music by mood, category or activity so you can say “Hey Cortana, play me some workout music” (EN-US only).
We’ve also enabled natural language compatibility for iHeartRadio and TuneIn Radio. This will work both above the lock screen (PC is locked) as well as below! You can try queries like…
Play Drake on iHeartRadio
Play Top 40 on iHeartRadio
Play NPR Hourly News on TuneIn
Play jazz music on TuneIn
Play Z100 on iHeartRadio
Play KUOW on TuneIn
Adding music recognition support to Chinese (Simplified): Cortana can now recognize music for customers in China. Simply tap the music notes icon in the top corner of Cortana’s home page, and Cortana will listen to whatever music is playing and use Netease to tell you what song it is.
Full screen when Idle: When using “Hey Cortana” while your PC is unlocked and idle, you’ll get a full-screen experience that is optimized for viewing from afar. Give it a try by enabling “Hey Cortana”, and then wait for about 10 seconds or so without touching your PC (available in all Cortana markets).
Cortana can help you pick up where you left off: When you switch computers, Cortana will display quick links in the Action Center to help you easily get back into Microsoft Edge websites and SharePoint (or other cloud-based) documents you used most recently.
Cortana can help you pick up where you left off: When you switch computers, Cortana will display quick links in the Action Center to help you easily get back into Microsoft Edge websites and SharePoint (or other cloud-based) documents you used most recently. For example, if you were working on a PowerPoint deck on your laptop, when you later return to your desktop, a link to that deck appears in the Action Center (EN-US only).
Have more fun with improvements across a suite of built-in apps for music, maps, and photos that will work across Xbox and Windows Mixed Reality
Built-in experiences including Windows Photos, Windows Maps, Groove Music, and Movies & TV take advantage of the best capabilities of Windows 10 to help you capture ideas and express yourself.
With Groove, you can upload music from your PC to OneDrive to play your own tunes and make a playlist once for all your devices including Windows, Xbox, Android, iOS, and Sonos.
Fully immerse yourself in 360° videos and watch hit movies and TV shows in 4K or HD with the Movies & TV app.*****You can go directly from playing videos from your own collection to renting or buying hit movies and commercial-free TV shows to watch at home or on the go on your Windows PC or Xbox. And with the Creators Update, you can now explore new immersive 360° video content for the first time from partners like GoPro, Baobab Studios, SLIVER.tv, LIFE VR, and NextVR.
The mini view feature lets you keep an ever-present small window on top of what you’re doing. This means you can do things like binge watch your favorite show, carry on a Skype conversation or control your music, regardless of what else you’re working on.
The mini view feature lets you keep an ever-present small window on top of what you’re doing. This means you can do things like binge watch your favorite show, carry on a Skype conversation or control your music, regardless of what else you’re working on.
You can now lower the amount of blue light emitted from your PC at night with Night light.
You can now lower the amount of blue light emitted from your PC at night with Night light. Settings to turn this functionality on or off in Settings > System > Display.
The Creators Update enables immersive experiences that blur the lines between the physical and digital worlds. It enables developers to create new, exciting Windows Mixed Reality apps and experiences with the recently available Windows Mixed Reality dev kits. Acer, ASUS, Dell, HP, and Lenovo will ship the world’s first Windows Mixed Reality-enabled headsets later this year, starting at just $299 USD.
The most comprehensive security for everything you do on your Windows device – from visiting websites to checking emails to uploading or downloading files in the cloud
The new Windows Defender Security Center dashboard coming with the Windows 10 Creators Update gives you visibility of your device security, health, and online safety.
Windows continues to expand its security features with the Creators Update, which brings, even more, security capabilities to all customers to help better protect, defend, and respond to threats on their devices and networks.
The Windows Defender Security Center offers a single dashboard display so you can control your security options from one place – everything from anti-virus, network, and firewall protection; to assessing your device performance and health; to security controls for your apps and browser; to family safety options. For our enterprise customers using the Windows Defender Advanced Threat Protection (ATP) service, the centralized portal first delivered in the Anniversary Update called the Windows Security Center will link to Office 365 Advanced Threat Protection, via the Microsoft Intelligent Security Graph, to allow IT administrators to easily follow an attack across endpoints and email in a seamless and integrated way.
Dynamic Lock: Windows Hello can use any paired iPhone, Android, or Windows Phone to detect when you step away from your PC or tablet, automatically locking it behind you for an extra measure of security and privacy. This feature works with smartphones, fitness bands, or any device that’s paired to your PC or tablet.
We’re adding new actions and insights in Windows Defender ATP to investigate and respond to network attacks, including sensors in memory, enriched intelligence, and new remediation actions.
Simple privacy settings that let you choose your experience with Windows
A new Microsoft privacy dashboard will let you see and manage your activity data across multiple services, as well as changes to how Windows 10 privacy settings will be designed and featured for customers in the upcoming Creators Update.
Skype makes it easy for you to connect with friends, family, and colleagues
The Creators Update includes the best Skype ever for Windows PCs. This next-generation version of Skype was built for Windows 10 and includes exclusive features such as mini view, SMS relay for Windows Phone, and Skype Translator for calls to mobile phones and landlines.
The Creators Update includes the best Skype ever for Windows PCs. This next-generation version of Skype was built for Windows 10 and includes exclusive features such as mini view, SMS relay for Windows Phone, and Skype Translator for calls to mobile phones and landlines. It is easy to use with keyboard shortcuts, conversation search, and a redesigned group video calling view that brings everyone even closer together. Be more productive on your PC and collaborate over Skype – share screens, photos, videos, documents, and files (up to 300MB). Say “hello” with an instant message, voice or video call, all for free, no matter what device you use Skype on.
The Creators Update begins rolling out worldwide today. To learn more about the update you can visit your local Microsoft Store to see what the Creators Update has to offer and get assistance from knowledgeable and friendly Answer Desk technicians, including a free consultation for your device. You can also schedule a free appointment with a Microsoft Store Answer Desk technician by visiting your local Microsoft Store or going online to microsoftstore.com/answerdesk. If you are an advanced user and you’d like to learn more about how to get the Creators Update, visit this link
*Cortana available in select markets. **More information available here. ***Microsoft Edge can import browsing history, passwords, and other data only from Internet Explorer and Google Chrome. Favorites can be imported from Google Chrome, Firefox, Internet Explorer and 360. ****Touch–capable tablet or PC required. Pen accessory may be sold separately. *****App availability and experience may vary by region and device; some content sold separately.
This is an excerpt from the book “Becoming Facebook” by Mike Hoefflinger. It’s the inside story of Facebook told by the former Head of Global Business Marketing, chronicling the 10 major decisions Facebook made that led from their disastrous stock drop in 2012 to one of the biggest companies in the world. This section comes from the chapter “How Facebook Wins the Talent Wars,” and discusses their unique strategies for hiring and retaining top talent.
Going back to 1999, Lori Goler (Facebook’s Head of HR) had been a fan of Marcus Buckingham’s and Curt Coffman’s management tome First, Break All the Rules. Based on 25 years of Gallup studies of 80,000 managers at 400 companies, the book finds four commonalities among great frontline managers:
Select for talent, not just experience or determination.
Define outcomes, not steps.
Motivate by focusing on strengths, not fixing weaknesses.
Find the right fit, not just the next rung.
Numbers 1 and 2 are good, but numbers 3 and 4 most interest Goler: an organizational mindset that focuses on people’s strengths and practically ignores their weaknesses (or, put slightly more pragmatically, works to make weaknesses irrelevant nontalents relative to someone’s role). This focus is a big driver of people’s engagement with their job and company, which in turn is a primary factor in their performance and intent to stay, the preeminent asset in the people economy of Silicon Valley.
Why is Goler so confident in the engagement-centric approach? It comes down to the chemistry of flow and the math of jungle gyms. While intuitively it seems “nice” to match people’s strengths to their roles in order to maximize engagement, the success of the practice goes much deeper than that. It is rooted in research begun in the 1970s at the University of Chicago by Hungarian psychologist MihalyCsikszentmihalyi. Known simply as “flow,” it refers to an optimal state of consciousness where we feel—and perform—our best. It’s so powerful that in a 10-year study conducted by McKinsey, top executives reported being five times more productive in flow.
Csikszentmihalyi’s work surfaces a specific approach to understanding how to get into flow and why it is such a powerful state: the flow channel. Depicted in the upper right of Figure 11-1, it relates your skill with a task to the challenge of that task. When you are skilled but not challenged, you are bored. When you are not skilled but highly challenged, you are anxious. When you are neither skilled nor challenged, you are apathetic. In the flow channel, however, you are finely balanced between a constant growth in an existing skill and a level of challenge slightly beyond that skill.
When in the fine balance of the flow channel, we feel focused, have inner clarity, higher confidence and greater creativity; we learn faster and have a sense of timelessness and high intrinsic motivation.
Good stuff, this flow. And having more of it at work is premised on Goler’s focus: connecting people’s strengths with their roles. Flow cannot be induced externally through edict or command. It is virtually impossible to establish without the intrinsic motivation of having your opportunity balanced with your capacity (in the context of clear goals and rapid feedback).
When teams and entire organizations can create these conditions at scale, flow can even exist for the entire system. This sense of group cohesion is known as “social flow,” and at Facebook it stems from the tremendous buy-in to Facebook’s mission of making the world more open and connected at all levels of the company.
In addition to chemistry, there is also math to employee engagement, and it is best captured by contrasting the traditional “career ladder” with -Goler’s favorite alternative, the “jungle gym” (her own career has been an example of not only lateral job moves but also steps down such as her original Facebook role).
If a feeling of engagement can be sustained only by constantly being promoted to higher levels of a pyramid with fewer spots at each successive step, the “ladder” makes it a certainty that engagement won’t last for most employees. A “jungle gym,” on the other hand, offers the flexibility of increasing personal development with greater accompanying challenges in one area, as well as the resetting to a new combination of interest, skill and challenge in another.
Put another way, there is simply more room on a jungle gym than on a ladder for everyone to keep flowing. And that flow has proven crucial to people feeling that they are performing at their best for over 40 years of research across audiences as diverse as surgeons, musicians, dancers, climbers, chess players, Italian farmers, Navajo sheep herders, elderly Korean women, Chicago assembly line workers and Japanese teenage gang members.
It is particularly relevant, however, to Millennials, who will become 44%—the largest part—of the American workforce by 20251 and believe to a much greater degree than Baby Boomers (91% to 71%) that “achieving success and recognition in a career is necessary to living a good life” and will move to the right employer to find the environment for that success (60% of them leave within three years of being hired).2
The implication for the future is simple: engagement that comes from matching skills and challenges isn’t just a nice-to-have for the best companies in the world; it will be impossible to be best without it.
It Works… All the Way to the Top
Enough of the theory. Does it work?
Judging by data collected by compensation analysis firm Payscale in 2015 from 33,500 tech workers and published in March 2016, it works very well. Facebook employees were both the most satisfied (96%) and the least stressed (44%) of the 18 top technology companies that were the focus of the study. The next closest company, Google, had less than 90% satisfaction, and technology giant Apple barely more than 70%.
Additionally, Facebook is number 2 (and 1 in Technology), in anonymous job survey site Glassdoor’s “Best Places to Work in 2017” with a rating of 4.5 out of 5 stars, 92% of employees likely to recommend the company to a friend, 92% of employees having a positive outlook for the company’s future and 98% approving of Zuckerberg’s leadership as CEO. Google is 4th. Apple 36th.
Although scoffed at by outsiders, conveniences such as free food, laundry service and shuttle buses have become so common in Silicon Valley that they are no longer the differentiator in the talent wars being waged here every day. A reputation for job satisfaction at a company-wide scale is often now the difference maker, and the reason that Facebook is winning the inflow vs. outflow math of the talent wars.
According to analysis by recruiting site Top Prospect as far back as 2011, Facebook was pulling employees from Apple 11 times more than Apple from Facebook, held a 15:1 advantage over Google and 30:1 over Microsoft. Even in 2015, LinkedIn data examined by Quartz still showed that while Microsoft, Google and Apple were all in the top five former employers of current Facebook employees, Facebook did not appear in the top five list of former employers for Microsoft, Google and Apple employees.
One of the most institutionalized examples of the engagement-focused culture at Facebook is the practice of newly hired engineers selecting their chosen team—as opposed to the other way around—at the conclusion of the company’s six-week Bootcamp that begins every engineer’s time with the company.
Perhaps even more telling, the strengths-based approach plays out all the way to the top of the company, including the division of labor between Zuckerberg (who focuses nearly all his time on product strategy and development) and Sandberg (who is focused on operating the advertising business, partner ecosystems, communications and policy). Zuckerberg spends little time with advertising customers (in contrast to what you would see from more traditionally aligned CEOs), and Sandberg similarly little time on Facebook’s consumer products. These are not signs of disinterest or disrespect for customers or products, respectively, but simply a maximization of the amount of time the duo spends in their areas of strength.
The practice gives Facebook, its employees and its customers the best possible outcomes, and Zuckerberg and Sandberg make for Goler’s best role models for the strengths-based approach, reminding every employee to find their best fit and every manager to play an enabling role in the process.
Latino-focused media startup Mitú, which mixes fun and seriousness in a BuzzFeed-like manner, reaches about 120 million to 150 million people a month on Facebook.
But if you don’t have many Latino friends, because of the way the Facebook algorithm works, it might never show up in your feed.
That’s why being a Snapchat Discover partner since December has been so important to Mitú’s business, its product chief Mike Su told Business Insider in a recent interview.
“We grew quickly on Facebook reaching other Latinos, but not as many Latinos are in the exec suites on Madison Avenue,” he said. When BuzzFeed first blew up, ad execs could see BuzzFeed posts all over their kids’ Facebook. But for Mitú, it was harder to break out of the audience bubble on Facebook. Mitú’s audience was highly engaged, but was less visible to the people controlling the ad money, even though it had big-time backers like Verizon and WPP Digital.
Being on Snapchat Discover helped a lot with that, Su said. The Discover section is a “limited set of publishers going out in front of everybody.” Brands were watching, and it allowed Mitú to get into the “right rooms” for partnerships going forward.
An underserved audience
But this isn’t just about Facebook and Snapchat. The difference between the two platforms illustrates a broader point about the media marketplace: It hasn’t historically been optimized to serve the English-speaking Latino audience Mitú has cultivated.
76% of media targeted to Latinos in the US is Spanish-language TV, Su said, citing Google and Ipsos. (Others peg it even higher.) But the largest segment in the US is actually US-born and English-dominant, he continued. “There’s a huge inefficiency there,” according to Su.
Last year, Hulu VP of content acquisitions Lisa Holme told Business Insider that one particular group tends to be underserved by current TV offerings: young bilingual Latino audiences who primarily like to watch shows in English.
So why hasn’t there been more English-language Latino media?
One reason Su cited was the way advertising budgets are set up — the “advertising-industrial complex,” he joked. He said if you are looking to reach Latinos, but you move from Spanish to English, it might structurally take you out of your own budget. Many companies have “drawn a line around language as the identifier” for ad budgets, Su said.
Reaching a young, bilingual Latino audience was the initial purpose of Fusion, a high-profile joint project between Univision and Disney’s ABC, started in 2013. But a few months before launch, Univision execs pivoted to brand Fusion as a destination for all ethnicities, and not focus on Latinos. This irked Disney, which eventually sold its 50% stake to Univision last year, according to the LA Times.
100% Latino, 100% American
This desire to draw a language line around Spanish and English doesn’t encompass the complicated identities of US Latinos, Su said. Mitú likes to say it is 200%: 100% Latino and 100% American.
“Our most successful stuff is taking mainstream culture [and] looking at it from a Latino point of view,” Su said. “Most of the time people think about, [when they] want to reach Latinos: tacos, mariachi bands,” and so on. But Latinos are “watching ‘Get Out,’ or the NBA finals, or Justin Bieber,” he said.
You can’t just go for stereotypes, or broad ideas of what the audience finds important. But even Mitú doesn’t always nail it the first time.
For instance, when people think about US Latinos, many people think about “family values,” Su said. “It took awhile to crack that,” he explained. “At first it wasn’t landing much. I often compare it to religion. You might be religious, but you aren’t going to Facebook to read about it. Important to real life, not as important in terms of social media content. But we started looking at the tone.”
The Mitú team discovered that content which just pumped up the idea of “family” with a simplistic and entirely positive tone wasn’t resonating with its audience. What worked? Stuff that was self-deprecating, and embraced the awkwardness of families.
Here’s an example from a recent Snapchat story ,”The struggles of growing up as an introverted Latino”:
Away from MCN-land
Like finding the right way to reach its audience, Mitú’s business model has also changed over time. The company started its life as a multi-channel network (MCN), which tied together social media stars. “That was mostly built on elbow grease and hustle, getting influencers,” Su said. But as the industry gradually realized there wasn’t a hugely profitable future there, Mitú, like many companies, began to pivot away from that in mid-2015. The MCN is still a piece of Mitú’s business, but the company mostly produces its own content now, which is a mix of news and entertainment. Mitú has raised $43 million in total funding, and employs around 120 people in its HQ in Santa Monica, Calif., and offices in New York City, Chicago, and Bogotá.
Because Mitú’s content is primarily spread on social media that means, in some important ways, Mitú is reliant on giants like Facebook and Snapchat. Does that worry Su? The short answer: yes.
“I recognize my place in the world,” he laughed. That’s why he said it’s so important for Mitú to create a strong perspective and resonant characters (like “Cholos” or “Abuela”).
“People fall in love with characters and brand,” he said. He can’t control how people’s consumption patterns change between social media sources. But he can control the brand. “A company like Disney, their brand stands for something. I do know what a Disney movie looks like.”
Su hopes that his audience will feel the same about Mitú.
Politicians in Europe are gunning for encryption once again.
This time it’s Emmanuel Macron, the favourite to win the French upcoming presidential election.
The independent candidate has attacked big tech firms like Apple, Facebook, and Google over their use of strong encryption in messaging apps, arguing that it aids terrorism.
“Until now, big Internet companies have refused to give their encryption keys or access to this content, saying that they have told their clients that their communications are protected,” Macron said, according to TechCrunch. “This situation is no longer acceptable.”
Many modern messaging services — like Facebook’s WhatsApp, and Apple’s iMessage — use strong, end-to-end encryption. This helps keep users’ data safe from hackers and prying eyes — but means no-one can else can intercept and read them, even the companies themselves or the authorities with a warrant.
This state of affairs has frustrated many in law enforcement, who fear that terrorists and criminals will make use of them to plot in secret — though security experts counter that it’s impossible to introduce a “backdoor” without making the system less secure for everyone.
Now, Macron is signalling that he would pursue a crackdown if elected too.
Speaking at a campaign election on Tuesday, he reportedly warned: “[Terrorist] organisations that threaten us take advantage of the possibilities of modern cryptography to hide their projects. They use strongly encrypted instant messengers to talk with each other and give orders. A good chunk of that internet traffic is encrypted and gets away from police forces. It’s obviously a weakness and makes the fight against terrorism harder.”
The candidate wants companies to “accept a legal requisition system of their encrypted services similar to the existing one for telecom companies.”
If he follows through, such a proposal would set the stage for an epic showdown between France and American tech companies.
The major players who use strong encryption have all fiercely defended its use; an open letter on Apple’s website from CEO Tim Cook promises customers that “we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will.”
France will hold the first round of the presidential election of April 23, with the two candidates with the most votes going forward into a run-off vote on May 7. Far-right Front National candidate Marine Le Pen is ahead in the polls and looks likely to make it into the second round, but Macron is the favourite to win overall.
Data centers are declining worldwide both in numbers and square footage, according to IDC — a remarkable change for an industry that has seen booming growth for many years.
Users are consolidating data centers and increasingly renting server power. These two trends are having a major impact on data center space.
The number of data centers worldwide peaked at 8.55 million in 2015, according to IDC. That figure began declining last year, and is expected to drop to an expected 8.4 million this year. By 2021, the research firm expects there to be 7.2 million data centers globally, more than 15 percent fewer than in 2015.
The arrest last week of a Russian man in Spain was apparently for his role in a massive spam botnet and not related to an ongoing investigation into foreign tampering with last year’s U.S. election.
The botnet, called Kelihos, has enslaved hundreds of thousands of computers, and distributed spam and malware to users across the globe. However, the U.S. has taken action to dismantle the illegal operation, the Department of Justice said on Monday.
The arrest of 36-year-old Peter Yuryevich Levashov, the botnet’s alleged operator, was at first thought to be related to the ongoing U.S. investigation of presidential election-related hacking, but the DOJ said on Monday that wasn’t the case.
Mind Candy, the maker of “Moshi Monsters,” has avoided potential bankruptcy with $1.5 million (£1.2 million) in new funding from existing investors and by renegotiating the terms of a loan agreement, according to Bloomberg.
Chief executive Ian Chambers said Accel Partners and LocalGlobe led the round, with other existing investors also taking part.
Mind Candy also managed to negotiate a two-year extension on a £6.5 million loan from TriplePoint Capital.
Earlier this year, Mind Candy warned it could go bankrupt if it couldn’t renegotiate the loan financing.
In a March interview with Business Insider, Mind Candy founder Michael Acton Smith, who remains creatively involved with the business, said: “It’s going, but it’s not a huge cash generator. Mind Candy’s not as big as it was, but it’s in good shape.”
At Mind Candy’s peak, revenue was almost £47 million in 2012. “Moshi Monsters” was once hugely popular, and let young players take care of virtual pets online. But then followed a tough couple of years as Mind Candy failed to replicate Moshi Monsters’ success on mobile.
Mind Candy’s most recent financial filings show revenue almost halved to £7.2 million in 2015.
The company is relying on a relaunch of “Moshi Monsters,” targeted at a younger audience, and a new product called “Petlandia,” Acton Smith said.
“Petlandia” lets people order personalised storybooks starring their pets. Chambers told Bloomberg that Mind Candy had sold 30,000 books so far.