Coyote Peterson explains what most people get wrong about sharks

Sharks often get a bad rap, but they aren’t necessarily out to make you their lunch. We spoke with Coyote Peterson, who hosts the popular YouTube channel Brave Wilderness, about one of the biggest misconceptions when it comes to sharks. Following is a transcript of the video.

Coyote Peterson: That sharks are just straight-up man-eaters, which they aren’t.

I’m Coyote Peterson. I’m a host of the Brave Wilderness Channel on YouTube.

Oftentimes, the only reason you’re attacked by a shark is because, A: you’re in the shark’s environment — if you’re out there swimming in the ocean — and sharks oftentimes mistake humans for prey.

So imagine yourself on a paddleboard or a surfboard. From underneath, you look like a sea lion or a sea turtle.  So that shark comes into the environment, and what it’s doing, it’s investigating, right?

Sharks never just grab onto something and tear it apart. Their method for catching their prey is actually to come in and do a test bite. Oftentimes, that test by can be so lethal, it ends up killing the prey.

And imagine how soft the human body is. If a tiger shark comes up and thinks, “Mmm … maybe you’re a sea turtle,” and takes a bite, swims away, you’re gonna to be in pretty bad shape.

So it’s oftentimes people die from shark bites, not so much being eaten by sharks.

So as long as you’re safe in the environment that you’re in, and you pay attention to the warnings on the beach, pay attention to the local media — if sharks have been spotted in the area — it’s actually rather simple to avoid sharks, if you’re paying attention to your surroundings.

If you are in the process of being attacked by a shark, the sensory perception organs that they have in their nose, specifically their noses and their eyes, that’s how they sense their environment.

So being able to hit an animal on its snout like that can oftentimes detur them from continuing the attack.

So if you’re in the position where you’re being attacked by something like a shark, obviously fight with your life no matter what you can do, to make sure that you can get away.

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Activity app Strava is about to become more like a social network


  • People have uploaded over 1 billion activities onto Strava. 
  • The company wants people to see its app as more than just an activity tracker. 
  • So it’s making some changes to the platform over the next year. 

Strava is planning to make changes to its platform over the next year that will make the fitness app feel more like a traditional social network, the company’s CEO told Business Insider.

Strava CEO James Quarles, a former executive at Facebook and Instagram, said that he wants Strava to become much more than an app for simply recording activities.

The company, which competes with the likes of RunKeeper, My Fitness Pal, and Nike+ Running, has already started making some initial tweaks. “We launched in October the ability to create a non-activity post so that can either be a text or a photo or a link with an embedded video,” said Quarles.

“That was all born from just looking at how people have been bending the product up to this point of commenting and asking questions. We thought how can we make this just a natural experience. If you wanted to ask your following base: ‘Hey, I’m going to buy a new watch, which watch do you prefer?’ that would be a good use of a question in a post.”

Since the changes were implemented Strava users have taken to posting photo montages of cycling races and sharing articles along the lines of “the top 10 tips for hikers,” Quarles said.

Founded in San Francisco in 2009, Strava is now used by tens of millions of people worldwide and over 1 billion activities have been uploaded onto the platform. Running and cycling are by far the most popular but the app also allows people to record hikes, swims, and gym sessions, among other things.

The US is the company’s largest market but 82% of Strava’s community are now outside of its home country, Quarles said, and London is the company’s most popular city.


More changes are in the pipeline for Strava, according to Quarles, who took over as CEO in May, leaving his role as VP of Instagram Business in the process.

“We want to also make it easier for people travelling to find the best places to ride, where’s a group of people or club I should join, [or the] best place to grab coffee,” said Quarles. “All that information exists in our product so we want to more things to help open it up for more of that discovery experience. So that’s a big part of what we’ll be focusing on in the coming year.”

Investors including Silicon Valley venture capital firm Sequoia have backed Strava with $70 million (£52 million) but the company — which employs 150 people across San Francisco, New Hampshire, and Bristol in the UK — is not yet profitable.

“That’s a deliberate choice,” said Quarles. “We want to continue to grow the size of the community and invest in the experience and I think we will be keeping an eye on the financial markets.”

Strava has three main revenue streams

The three main ways that Strava makes money are:

1. Subscription: Strava charges users £5.99 or £44.99 a year for access to a premium version of its app, which comes with more insights and a “beacon” feature that allows friends and family to follow your whereabouts when you’re running or cycling in unknown areas. There’s also insurance on your phone for when you’re cycling and discounts at stores like New Balance. Quarles said:

“We’ve got the premium subscription service which people elect for as they want to get more statistics and analysis on their training.”

Quarles refused to say how many of Strava’s users are using the premium service or comment more generally about the company’s finances.

2. Metro: Strava charges transport authorities like Transport for London a fee to access the data that’s hosted on its platform. Quarles said:

“Metro is where we take the pedestrian and cycling data, we aggregate and anonymise it and then work with departments of transportation around the globe in order to use it for better impact analysis and planning of infrastructure and even safety measurements. “

3. Strava for Business: Strava partners with companies like Lululemon, and Rapha, and Oakley on “challenges.” The companies essentially sponsor a challenge that is seen and completed by Strava’s users. Quarles said:

“We’re starting to think about other ways in which businesses can enhance the community experience and participate to make Strava more fun and more interesting. We have a number of ideas there that we’ll be trialling over the next six months with brand partners being a more prominent part but I think a value added part of people’s experience.”

Chris Froome cycling Tour de FranceStrava has no plans to get into hardware

Quarles said that Strava has no plans to build any of its own hardware in the near future.

“I think one of our greatest strengths as a company is that we’re so independent and agnostic when it comes to devices,” he said. “We have partnerships with Garmin, Fitbit, Apple Watch, Samsung Gear. We’ve got 300 devices that can write to Strava.”

He added: “This open strategy of being the Switzerland within fitness has served us really well and I think we’re very committed to it. We don’t want’ to change that. I also think hardware is particularly hard — it’s a different business model. We’ve got software engineers, we’re really great at software and consumer experiences and I think that’s where our investments will continue to go.”

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Bitcoin wallet provider Blockchain had half a million new sign-ups in a week

Blockchain Nic Carey Peter Smith David Cameron Bob Wigley

  • Digital wallet provider Blockchain signed up half a million new customers in one week.
  • It now has 20 million wallets worldwide.
  • The surge in sign-ups comes after a wild week for bitcoin that has seen the price rise 40%.

LONDON — Blockchain, the world’s biggest provider of bitcoin wallets, saw a huge surge in new sign-ups last week as bitcoin’s price skyrocketed.

Blockchain CEO Peter Smith said in an email to investors seen by Business Insider that the company “added half a million new sign-ups this week alone.”

Smith told BI over email: “This week we’ve seen unprecedented growth across all of our products and platforms. Since Monday half a million new users opened a Blockchain wallet and we’re about to reach 20 million accounts, double from last year.

“Our teams are working around the clock to deliver the best experience possible. Regardless of the price movements, I’m excited to see more people engaged and actively participating in the digital currency ecosystem.”

Blockchain provides the software that lets people securely store bitcoin and other cryptocurrencies on their devices. 

Smith said in his email to investors that Blockchain’s daily active user number “now exceeds last year’s monthly number,” although he didn’t disclose either figure. 

“We had 1M sessions on our Android wallet in the past 24 hours and we have as many daily active users on Android as we had across all platforms at the start of 2017. Same for iOS,” Smith wrote.

The surge in activity for London-based Blockchain comes during a wild week for bitcoin. Bitcoin jumped over 40% against the dollar over the last week amid growing consumer interest in the digital currency and ahead of the launch of bitcoin future contracts, pitched at institutional investors, on Sunday.

At one point, the digital currency rose by $4,000 in a 48 hour period. Some commentators have dubbed the surge “bitcoin mania.”

The increased interest has caused problems for many of the companies in the bitcoin space. Exchanges such as Coinbase and Gemini have crashed over the last week and digital banking startup Revolut experienced problems after launching a cryptocurrency feature. All three said they were overwhelmed with demand.

Smith said in his email to investors that Blockchain has “seen a 100% increase in the number of support tickets,” adding: “Our team is working around the clock to maintain the fastest response time across the industry.”

Blockchain is currently hiring and Smith told investors: “Please send us great people as fast as you can. Particularly user operations support.”

He added that the company, founded in 2011, is in the market for acquisitions. Blockchain has raised $70 million (£52.2 million), most recently raising $40 million (£29.8 million) in June.

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YouTube superstar Alfie Deyes is preparing to launch a new venture to collaborate with startups

Alfie Deyes YouTube

  • Alfie Deyes is hugely popular on YouTube, building up a following of 5.4 million subscribers over the last decade with videos of his day-to-day life.
  • Deyes earns an estimated £500,000-to-£1 million annually from advertising, plus book and merchandising sales, and income from his properties.
  • Speaking to Business Insider at Lisbon’s Web Summit, Deyes said he’s building a new company to strike collaborations with early stage companies with “cool” ideas.
  • Deyes said he isn’t necessarily interested in investing lots of money into startups, but wants to partner with projects which will play well with his millions of followers.

On the day Alfie Deyes is due to speak at Web Summit in Lisbon, there’s a gaggle of teenagers waiting outside the VIP area.

A Portuguese security guard explains to baffled guests trying to enter the conference: “They wait for YouTuber.”

Deyes — better known online as PointlessBlog — is 24 years old and probably unknown to anyone born before 1990. He has more than 5 million subscribers on YouTube, 5 million followers on Twitter, and gets 16 million views on average for his Snapchat Stories.

He is a superstar in his own right for his video blogs, or vlogs, about his day-to-day life. that fame is enhanced by the fact he is dating Britain’s most popular YouTuber, the fashion and beauty vlogger Zoe Suggs, also known as Zoella.

Deyes doesn’t disclose his earnings, but makes money from advertising against his YouTube videos, brand partnerships, merchandise, rent from his properties, and sales of his books. Estimates for his annual earnings range from £500,000 to £1 million, according to YouTube analytics site Social Blade.

Now he wants to harness his young audience, and everything he’s learnt from making popular videos on YouTube, to help launch startups.

Business Insider was given 10 minutes to catch up with Deyes at Web Summit in Lisbon, where he was meeting with startups that pitch him through the conference app, or in-person at the busy investor lounge.

Deyes said he’s in the process of building up a team for an as-yet unnamed new company, through which he’ll strike partnerships with other early stage ventures. A spokeswoman wouldn’t confirm a name for the new company, but said it would be open for business in the new year. So far, Deyes said, he’s been hiring for a project manager, brands manager, operations staff, legal and finance, and sales staff.

He told Business Insider: “I’m all about still doing YouTube and making videos, but it’s also about teaming up and working with really interesting people, great partnerships, and making cool new stuff that’s never been done before.

“And using my audience — having those guys all brought on board, because they follow my life every single day. It’s about doing bigger picture things, working on new companies and investing in cool new stuff that will benefit myself and my audience.”

Deyes doesn’t seem to have specific ideas in mind but, when pressed, says one investment he’d “love to make” would be to buy shares in a gin company.

“Or I’d love to work on a restaurant — something like that,” he said. He’s also willing to work with tech startups.

“It won’t be ‘Alfie Deyes’ [branded], just things I’ve helped shape,” he added.

Alfie Deyes Ariana Grande

All of this lends some credence to the rumours that Deyes has quit Gleam, the powerful talent management company which put Zoella, her brother Joe Sugg, Deyes, and many others on the path to YouTube stardom. Deyes’ spokeswoman wouldn’t comment on his status with Gleam. Gleam did not immediately respond to a request for comment. Fans have spotted, however, that Deyes does not appear on the front page of Gleam’s site alongside its other YouTubers.

Deyes said that he had been in a “bubble” over the last decade, building up PointlessBlog on YouTube and striking the occasional brand deal, but rarely thinking more ambitiously.

“Everything I’ve experienced in the last nine years has almost been like a bubble,” he said. “And I’ve done extremely well in this bubble, and I’ve had so much fun, but I haven’t seen what is [out there].

“It’s not that I want to hit any particular thing.”

With six minutes of the interview left, it’s difficult to wring precise details out of Deyes beyond the fact he wants to meet people with ideas.

We establish that Deyes doesn’t really want to invest lots of money into startups.

“If someone needs £1 million, there are people who can get £1 million more easily than me. I’m not that person to be chucking in big money early stage,” he said.

Business Insider explained the concept of Seedrs to Deyes, the crowdfunding platform which lets people invest in early stage startups. One of its most famous users is the tennis star Andy Murray.

Seedrs is a new concept to Deyes, but he said he would only invest or collaborate with startups or projects where there was a relationship.

“It would be hard, I don’t know if I would be feel comfortable investing in something without meeting the team and getting to know what I can bring to them and what they want to get back,” he said. “I feel like if it’s just monetary, someone else can provide that bit.”

Asked why he isn’t simply launching his own startup, Deyes said: “I’ve done that. I’ve got an ecommerce store called The Creator Store where we do merchandising for different talent, predominantly YouTubers, we do pop-up shops in London. We’ve done that and it’s great … But there are endless opportunities. I want to see what other people are up to.”

Alfie Deyes needs to diversify beyond YouTube

It makes sense that Deyes wants to diversify.

YouTube stardom probably isn’t a long-term career option and, if Social Blade’s metrics are correct, Deyes’ followers on his main PointlessBlog YouTube channel are strong but plateauing.

Deyes didn’t talk about his metrics with Business Insider, but here are two graphs from Social Blade that shows his subscribers growing quickly, then flattening out:

Alfie Deyes subscribers

Once a YouTuber hits a plateau, it may make sense to prioritise loyal, engaged subscribers over chasing new ones.

And an estimated maximum salary of £1 million a year, while out of reach of most British 24-year-olds, actually isn’t that much considering Deyes’ comparative fame. It’s not enough to put him on any rich lists, and it’s less than the BBC’s highest paid presenters.

Finally, there’s the risk of depending solely on a medium which is still popular with advertisers, but is increasingly running into trouble over inappropriate content, a magnet for predators, and terrorist videos.

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A Disney-Fox deal is not just about Netflix — it also has major ad sales ramifications

the bold type freeform

  • While Disney seems to want some of 21st Century Fox’s content assets primarily as part of its budding war with Netflix, don’t forget about ad sales.
  • The combined media entity would immediately boast a broader array of TV networks to sell to marketers, allowing it to command more clout in the market and deliver elaborate cross-network packages.
  • Fox’s ad team could also help nudge Disney ahead in data-driven ad sales, where it’s fallen behind, ad buyers say.

Investors, commentators, and stakeholders alike are watching closely as Disney closes in on a deal to acquire a collection of valuable assets from 21st Century Fox — a deal that would alter the existing media landscape as we know it.

It would help Disney battle accelerated cord cutting, give it an even bigger repository of content, and help prepare it to take on Silicon Valley giants including Facebook, Google, Amazon, and Apple.

But less examined thus far is the fact that the merger would make Disney all the more attractive in the eyes of media buyers purchasing ads on behalf of marketers.

Disney is expected to snap up not only Fox’s film and television studio but also cable channels including National Geographic and FX worth $8.7 billion. That represents a massive boost to Disney’s TV advertising portfolio, whose cable-channel assets have been limited to Freeform and the very niche (and mostly ad-free) Disney Channel.

“From a cable point of view, Fox brings in rich assets in the form of FX and National Geographic, an area in which Disney has so far been limited,” one TV ad buyer told Business Insider. “It sounds like a very synergistic compilation of companies and broadens its appeal to marketers.”

Jason Maltby, the president and co-executive director of national broadcast at Mindshare, agreed, saying that Fox presented Disney with a much broader range of networks to sell to giant advertisers. “From a marketplace standpoint, fundamentally what this does is that it allows Disney to become a bigger player in the cable arena,” he said.

The combined entity would also be able to provide advertisers more opportunities to purchase custom, complex ad packages that include a mix of TV and digital ads, said Jim Fosina, the founder and CEO of Fosina Marketing Group.

It also helps that the Disney-ABC TV Group reorganized earlier this year, laying the precedent for what comes ahead. The restructuring put ad sales for its entire portfolio, which includes ABC, Disney Channel, Freeform, and Radio Disney, under the company’s sales chief, Rita Ferro. Buyers expect Fox’s assets to be incorporated under Ferro as well.

“A consolidated Disney where they go to one place for all their needs is far more attractive to marketers,” a TV ad buyer added. “A broader portfolio and reduced competition also allows Disney to attempt to garner a higher premium.”

In other words, Disney could promise one-stop shopping and would set itself up to be one of the few big TV ad players left standing.

Ad buyers have been pushing for such streamlining for years, said Steven Piluso, the head of media and integration at Media Storm. He recalled having to go through numerous sales reps and silos within 21st Century Fox and News Corp, with it being common “to talk to eight to nine different reps to get a deal done.” Consolidation is welcome, he said.

A combined arsenal of Disney-Fox assets might also enable marketers to chalk out larger-scale ad programs that could tap into Disney and Fox’s intellectual property — and its data.

For example, recently the Nissan Rogue was promoted in conjunction with “Rogue One: A Star Wars Story” across Disney’s networks, stations, and shows like “Jimmy Kimmel Live” — even on ESPN, which is typically run independently. Campaigns like that could become bigger and more common.

“They have more leverage in the marketplace, more insight into how budgets are allocated, and, ultimately, a tighter grip on the future,” Mindshare’s Maltby said.

That grip could be strengthened by more data. Advertisers have increasingly pushed the TV industry to embrace elements of digital advertising — in terms of audience targeting using data and software — an area where Disney has been seen as lagging.

Fox recently formed a consortium with Turner and Viacom to launch OpenAP — through which advertisers can mix and match data sets to be used for ad targeting on multiple TV networks.

The deal could bring Disney into that fold.

“Until this point, Disney could not have played in behavioral marketing,” Maltby said. “This really gives them the opportunity to play in that space and go beyond targeting based on gender and age and do it based on purchase behavior.”

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Box CEO Aaron Levie thinks going public helps enterprise startups compete with the big dogs (BOX)

BOX_Aaron Levie 5984

  • When Aaron Levie took Box public in 2015 — nearly a year after first filing — critics wondered if it was too soon for what was once the hottest startup in enterprise technology. 
  • Three years later, Levie said he’s “really happy” Box is public — particularly because enterprise clients like to know what’s going on at the companies they work with.
  • Also, he said, quarterly earnings reports have helped Box mature into a more financially disciplined organization.

Many corporate executives love to grouse about the difficulties involved in running a public company — from the regulatory red tape involved to the market’s intense focus on quarterly results to being at the beck and call of often short-term investors.

But don’t count Aaron Levie among the complainers. Instead, Levie, the founder and CEO of cloud service provider Box, is “really happy” to be running a public company. Among other things, being public has helped reassure Box’s big corporate clients.

“We have a lot more transparency, so our customers know exactly how we’re doing,” Levie said. “They see the underlying financial viability of the company. That’s often fairly opaque to large enterprise customers when you’re selling enterprise software.”

It’s not obvious that Levie would be a fan of running a public company. It took nearly a year for Box to go public after it filed to do so, thanks to concerns about whether it was ready for the public markets and worries about its spending and losses.

After its shares finally hit the public markets in January 2015, Box’s stock price has been on a roller coaster ride. It hit a high of more than $24 a share on its first day of trading, then fell continuously until it bottomed out near $9 a share little more than a year later — before heading right back up again.

But despite all that, Levie says going public has been great for Box. 

Being public has helped Box compete with Microsoft and IBM

When Box was still private, clients would often ask Levie whether it was financially stable. It’s really important to enterprises that their technology providers don’t suddenly shut down. Even for Fortune 500 companies, the failure of such a provider could significantly hurt their business, especially if they are sharing their data and proprietary assets with that provider.

“This is why, often times, for large enterprises it’s easier to just work with the big incumbents in the technology market,” Levie said. “It’s easier to just go to Microsoft or IBM or Google, because you know they’re going to be around.”

But going public helped quell customers’ questions and put Box in a better position to compete with the market giants, Levie said.

“By being public, we look a lot more like those bigger incumbents than we do startups,” he said.

Quarterly earnings reports have made his team more disciplined 

But being a public company has had other benefits for Box. It’s encouraged the company to be financially disciplined, he said.

“When you are public, every single quarter your numbers are going to be public, everyone’s going to see them, and Wall Street’s going to dissect every single element of them,” Levie said. “Having that many more eyeballs on your business just forces you to really, really run your company and operate in a different way.”

Public accountability has also prompted Box to be more strategic and efficient when it makes changes, he said.

“Because we know that in three months, we’ll have to show up again on Wall Street,” Levie said.

Having a publicly traded stock help with morale

Being public has had one other big benefit — it’s helps with employee morale, Levie said.

For many tech industry employees, stock options and other forms of equity compensation are a key component of their compensation. If a company stays private for too long, those options and stock holdings can become a point of frustration for employees, because it can be unclear what those holdings are worth, Levie said. Employees at public companies don’t have that problem.

“It’s helpful to just say, ‘Here’s what the stock-price is. We’re going to work really hard, and hopefully it will go up over time,'” Levie said. “‘But you at least know what the price is and there is no confusion about that.'”

SEE ALSO: Michael Dell doesn’t buy the hype about killer artificial intelligence and tech dystopias

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The best career advice of 2017

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2017 is almost over. A new year is nearly upon us. It’s a time for resolutions and reflection.

So it’s not a bad time to think about improvements and tweaks we can make to our own careers.

Business Insider has interviewed numerous successful people about their career experiences and insight. We boiled down the mountain of advice to a few standouts we found particularly interesting.

Here’s some of the best advice we heard this year:

SEE ALSO: 15 powerful women share the best career advice they’ve ever received

Be intentional with your time

Facebook product design VP Julie Zhuo spends much of the day in meetings.

But before she plunges into these conversations with her teams and direct reports, she likes to make a game plan.

“I try to be very intentional about my time,” she previously told Business Insider. “It’s easy to get into the habit of reacting to what’s happening during the day.”

That means examining exactly what she wants to accomplish in every meeting.

“I go into every meeting with an idea of what I want to do or say,” she said. “That makes it much, much easier when you’re contact-switching between many different things.”

Stay humble and work hard

It’s one thing to pay lip service to humility and work ethic. But it’s another to truly demonstrate they’re in line with your values during a job interview.

Daniel Schwartz, the CEO of Restaurant Brands International — the parent company of Burger King, Tim Hortons, and Popeyes — said he always vets job candidates with a certain tricky question to get a better sense of their values.

“One question I ask is, ‘Are you smart or do you work hard?'” he told Adam Bryant of The New York Times.

And, Business Insider reported, there’s definitely a right answer.

“You want hard workers,” he said. “You’d be surprised how many people tell me, ‘I don’t need to work hard, I’m smart.’ Really? Humility is important.”

Lead with hard work and humility when presenting yourself in your professional life.

Success is about people — not plans

Plans can only get you so far. If you want to really kick your career into high gear, you’re going to need help from other people.

That’s something LinkedIn cofounder and investor Reid Hoffman learned firsthand.

In an interview with Business Insider’s podcast “Success! How I Did It,” he advised everyone to build “as strong a network as possible, because that’s the thing that most catapults you, in terms of your capabilities, in terms of your abilities to do things.”

See the rest of the story at Business Insider

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What’s new in Google’s Go language

The team behind Google’s Go language has just released a beta of Go 1.10, the next version of the popular open source language.

The new features in Google Go 1.10 beta

The upgrade offers compiler tool chain and performance improvements but no substantive language changes.

To read this article in full, please click here

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Apple’s widened ban on templated apps is wiping small businesses from the App Store

 Following its Worldwide Developers Conference, Apple released updated App Store guidelines that included a new rule allowing it to ban apps created by a “commercialized template or app generation service.” The understanding at the time was this was part of Apple’s larger App Store cleanup, and the focus was on helping rid the marketplace of low-quality clone and spam apps.… Read More

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What those mysterious white stripes on chicken are — and what it means for cooking

Ever wonder what those mysterious white stripes on your chicken were? They’re turning up now more than ever before. While they don’t harm human health, scientific studies indicate they can affect the quality of your meat.

The real mystery is that no one knows what’s causing it. The National Chicken Council has funded over $250,000 in research to find the cause of white stripes and another recent abnormality called woody breast. Following is a transcript of the video.

What are those mysterious white stripes on chicken? Some chicken looks and tastes different than it used to. The proof? White stripes of fat and hardened muscle in the breast meat. The consequence? Reduced quality of raw, cooked, and marinated meat.

The culprit? Unclear. But some experts think our insatiable appetite for chicken may be a factor. In 2016, each American consumed, on average, 91 pounds of chicken. That’s over 3 times more than in 1960. To meet growing demand, the food industry now raises bigger chickens, faster. In 1960, it took 63 days to grow a 3.35-pound bird. Now, it takes about 47 days to grow a 6.1-pound bird.

White stripes and hardened muscles aren’t harmful to human health. Researchers estimate they only turn up in 5-10% of breast meat. But, researchers also found that these two abnormalities affect meat quality. In severe cases, they reduce the amount of marinade the meat absorbs. Also, hardened muscle in cooked meat is tougher to chew. The issue has not gone unnoticed by the food industry. The National Chicken Council has funded over $250,000 in research to find the cause. Whatever the reason, a bigger question is on the horizon, what could chicken look like in the near future?

This video was first published on August 24, 2017.

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