Annoyed with the U.S. missile strike last week on an airfield in Syria, among other things, hacker group Shadow Brokers resurfaced on Saturday and released what they said was the password to files containing suspected National Security Agency tools they had earlier tried to sell.
“Is appearing you are abandoning ‘your base’, ‘the movement’, and the peoples who getting you elected,” the group wrote in broken English in a letter to U.S. President Donald Trump posted online on Saturday.
The hacker group, believed by some security experts to have Russian links, released in January an arsenal of tools that appeared designed to spy on Windows systems, after trying to to sell these and other supposedly Windows and Unix hacking tools for bitcoin.
App developers are free to place their ads in any part of their app; this allows developers for some level of flexibility to blend the ad experience into their app for best results. We have seen that developers who take the time to do this get the best performance from their ads and are therefore able to earn more advertising revenue.
There are essentially two major factors to consider when placing an ad:
1. Optimize for Viewability – Over the last few years, advertisers are moving toward tracking the viewability of the advertisements, and for that reason are only paying for ads when they are viewable. Also, advertisers are willing to pay more for viewable impressions.
The Microsoft Ads SDK sends information back to the advertisers about whether an ad was viewable or not. It is recommended that you place advertisements in areas of your app where they have a greater chance of being viewed. For example, on the scoreboard of your game app, the viewable area of a scrolling text app or ensuring that the ad is not hidden by other UX elements such as a button.
Note: If you hide an advertisement behind another UX element, this is considered ‘fraud’ and it’s likely that the application will be removed from the Windows Store if detected.
2. Optimize for Clicks – Many different types of ads serve on your app. Ads can be classified by the way the advertiser pays for the ad — either pay for each impression, pay for each click or pay for each conversion. While Microsoft Advertising pays based on an impression measure of revenue (eCPM – effective cost per a thousand impressions served in your app), a number of advertisers only pay for clicks (CPC – cost per click). The effective clicks help calculate the eCPM that is finally paid out to the developer.
Ad networks also track apps that have a higher click-through rate (CTR), and these apps are generally targeted more heavily by ad campaigns overall. We see that, in general, apps that get higher revenue are apps that have a better click-through rate.
Note: You can track the impressions, clicks, CTR and revenue in the Advertising Performance section under “Analytics” in the Dev Center Dashboard.
Stay tuned for additional tips to increase ad monetization over the next few weeks.
It’s called Microsoft Tips — just type “Tips” in the search box on the taskbar, find it in the Start menu or open it from the Windows Store. It’s even available offline!
Check out tips in the app to enhance your browsing experience with Microsoft Edge, learn about Cortana* and discover other ways you can personalize, customize and awesome-ize Windows.
Here’s how to get started with the Tips app:
Open the Tips app and you’ll land on the Welcome page — your home for quick tips, videos and other “Cool! I didn’t know that” info about the latest updates to Windows 10. Dive right into a settings page to adjust the look and feel of Windows, or jump to a topic within the Tips app to learn more about a particular feature.
Don’t wait to see what’s new
We get it: reading about a fancy new app or setting isn’t as fun as fiddling around with it yourself. When browsing the Tips app, keep an eye out for buttons that send you directly to apps or settings for some hands-on discovery.
Personalized tips for your Surface device
The Tips app knows what kind of PC you’re working with. If you have a Surface Book or Surface Pro, open the app and look on the left-hand side for the “Your Surface Book/Pro” category. It has info tailored to your Microsoft device, like how to change your Surface Pen settings or how to switch between laptop and tablet mode.
Today, Surface is thrilled to announce that partner applications like CorelDRAW, Autodesk’s SketchBook, Silicon Bender’s Sketchable, and Algoriddim’s djay Pro are adding unique capabilities to their software that enable Surface Dial offering customers a new spin on creativity. In addition to the great apps available today for Surface Dial, Adobe has produced a technology demonstration of Surface Dial working within their popular Adobe Premiere Pro CC software.
Fully leveraging Surface Studio with its beautiful PixelSense display, Algoriddim’s djay Pro also includes unique location-aware Surface Dial integration.
Empowering the creator in all of us is the purpose behind our products and initiatives at Microsoft, and supports our mission to empower every person and every organization on the planet to achieve more. Last week we announced all of the goodness coming in the Windows 10 Creators Update that will begin to roll out to customers worldwide tomorrow, including 3D in Windows 10, new improvements to the Microsoft Edge browser, game broadcasting and more.
Since announcing Surface Studio and Surface Dial last October alongside the Windows 10 Creators Update, the response from the creative community has been electric. Applications like SketchBook, Sketchable, Mental Canvas, StaffPad, BlueBeam, Siemens NX, DrawBoard, and Spotify reimagine the creative process and show what’s possible with Surface Dial. There are limitless possibilities, and today we’re excited to announce new applications available for Surface Dial.
Let’s hear from the partners themselves about the experiences they’ve designed on Surface Dial:
Algoriddim djay Pro
Algoriddim’s award-winning DJ application has been downloaded by over 30 million users. Starting today, djay Pro is available in the Windows Store. Fully leveraging Surface Studio with its beautiful PixelSense display, djay Pro also includes unique location-aware Surface Dial integration. With Surface Dial, users can browse their music library, scratch, scrub, loop, and precisely adjust knobs and filters on screen and for each deck individually, providing a truly innovative interaction paradigm to DJs.
The addition of Surface Dial has truly augmented and simplified the graphics design workflow like never below. It’s really designed to complement the Pen with the non-dominant hand, and this how we designed it in CorelDRAW. By simply putting the Dial on the screen, your favorite tools will appear. Pick what you want, set the properties, select – for example – LiveSketch. Remove the Dial from the screen and create your most beautiful piece of art – just like you would on a piece of paper. Technology truly disappears, thanks to the Surface Pen and Surface Dial. Visit this link to find out more about CorelDRAW Graphics Suite 2017 and its support for Surface.
Autodesk SketchBook is made for artists and designers who want their work to feel natural in a digital environment, and Surface Dial provides them with additional choices and control over their creative workspace. Digital artists who like the tactile feedback and two-hand feel of Surface Dial can use it to control three of the most important aspects of SketchBook: canvas, brush, and color. Surface Dial in SketchBook helps you easily rotate and resize the canvas, provides precise control over zoom in and out, puts fine-tuning of brush size and opacity at your fingertips, and gives you a quick and easy way to control hue, saturation, and luminance in your color palette. To learn more about Sketchbook and Surface Dial, check out this Sketchbook blog post.
Sketchable, a brilliant sketching app available in the Windows Store, was originally highlighted during the Surface Studio launch last October. Due to the excitement they’ve seen from customers, they’ve updated Surface Dial capabilities to take advantage of some new Dial functionalities.
Sketchable leverages the new Dial APIs to present a cohesive experience, as well as streamline navigation via press & turn. This allows creatives to access their desired setting quicker, without taking the focus off their work. You can check out the updated app here.
Adobe Premiere Pro CC
Since announcing Surface Studio and Surface Dial last fall, people have been curious about how Surface Dial could work with Adobe’s suite of products. We have an update to share. In a Technology Demonstration of Premiere Pro CC, Adobe uses the Surface Dial for accelerated shuttling through clips and sequences with precision frame selection and immediate stop and start of playback, as well as incremental speed increase, decrease and reverse up to 32X playback. The Surface Dial is a great extension of your post-production workflow, and we look forward to providing additional updates in the future. To learn more, check out Adobe’s booth at NAB 2017.
You’ll likely be familiar with some of these tools and applications, but we think you’ll love how they work differently on Surface. This is just the beginning, we look forward to sharing additional exciting updates in the future. Check out microsoftstore.com to learn more about Surface products and purchase your own.
Here’s a fresh rumor that is all kinds of interesting. Press in South Korea are reporting that Google is in talks to invest one trillion KRW ($875 million) in LG Display, one of the world’s most prominent producer of screens for smartphones and tablets, in a move to give its Pixel smartphones some curves. The Yonhap News Agency, citing sources, said that the investment would… Read More
The U.S. Department of Labor says Google discriminates against female employees in pay at a level that’s even worse than the tech industry as a whole.
The department has found “systemic compensation disparities against women pretty much across the entire workforce,” Labor Department Regional Director Janette Wipper testified in a court in San Francisco on Friday, according to a report by The Guardian. Janet Herold, the department’s regional solicitor, told the Guardian that pay discrimination against women was extreme.
Functional programming has added a new language in its ranks with the recent 1.0 release of Idris.
The language is positioned as general purpose, with dependent types. “Dependent types allow types to be predicated on values, meaning that some aspects of a program’s behavior can be specified precisely in the type,” documentation on the language said. Idris also leverages eager evaluation for compilation, in which an expression is evaluated right when it is bound to a variable.
Idris also features totality checking, coinductive types, an extensible syntax, a simple foreign function interface to C, and a Hugs-style interactive environment. Hugs 98 was a programming language based on Haskell 98; Idris is closely related to the Agda and Epigram functional languages.
He told Business Insider: “We’re really not too sure and in fact, that may be a question that doesn’t even make sense because time, we think, started at the Big Bang. So it doesn’t make sense to talk about before if you haven’t got time there in the first place.
He went on to say that one idea centres around “eons of time.”
He explained this is when “it looks like time is going to run out and stop and each of these beginnings and ends might be able to be glued together to make an infinite sequence of time.”
“So actually there may be something always before the, before the, before the, before the, before the, before the, before.”